Your church already has a personality.

Now you can name it.

The Church Archetype Kit gives you a clear starting point: a name for who your church is, and the words to explain it to your team. Discover which of 12 church archetypes fits yours.

You're not behind.

You're missing a starting point.

Communication is one of many roles you hold, and ministry always comes first. Without a framework, every post starts from scratch and every choice is hard to explain.


In two minutes, Andy from Word Revolution shares what becomes possible when a church starts with who it already is.

A lens, not a box.

Every church has an identity and a heartbeat: the way it naturally welcomes, serves and speaks. A church archetype is one of 12 recognizable patterns that help you put a name to it.


It doesn’t change who you are. It helps you see it clearly, so your communication can sound like your church and not every church.

A name for who you are

Your archetype names the strengths your church leads with when it’s at its best.

Words for your leadership

A shared language to explain your choices and get pastors, staff and volunteers on the same page.

A filter for decisions.

Know what to post, what to say and what to say no to, without starting from scratch every week.

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